ElderTend

📍 Project Overview

Duration: Jan – Apr 2024
Type: Capstone Project – Digital Product Design
Role: Market Research & Go-to-Market Strategy
Team: ProPulse – Aishwariya, Aparna, Bharath, Sanyam, Vishak

ElderTend is a holistic health tech app designed for elderly individuals, caregivers, and families. With features like vitals monitoring, real-time location tracking, and emergency support, ElderTend bridges the gap between daily care and digital ease.

🧠 The Problem

• Families worry about elderly loved ones living alone, especially those with Alzheimer's or mobility issues

• Caregivers struggle with communication gaps and managing multiple patients’ needs simultaneously

• No single solution offers seamless, wearable-integrated, real-time tracking and health updates

👵🏽👨‍⚕️ User Personas

• Stephan: 80-year-old with early Alzheimer's who fears being a burden

• Rita: A working professional trying to balance work travel and caring for her mother

• Catherine & Paula: Caregivers managing multiple seniors without a unified system

🧪 MVP Features

• Vitals monitoring (heart rate, BP, O2)

• Fall detection & emergency panic button

• Geofencing & real-time location alerts

• Medication reminders and behavioral nudges

• Health dashboard for family & caregivers

ElderTend simplifies care with a clean, accessible UI and smartwatch integration, supporting real-time decisions and peace of mind.

📊 Market Opportunity

• Target: 105M+ potential users in the U.S. including elderly, caregivers, and special needs dependents

• 10% adoption = 20M users

• Projected revenue from subscriptions and Medicare-backed reimbursements

📅 Roadmap

• Q1: Launch MVP, testing with 200 users

• Q2: Add fall detection, geofencing, medication alerts

• Q3: Rollout behavioral nudges, health dashboards, feedback integration

• Q4: Expansion via caregiving orgs and hospitals, v2 medical history features

📈 Metrics of Success

• Monthly Active Users (MAU)

• User retention rate

• Emergency response success rate

• Subscription conversion rate

🧭 My Role

• Led market sizing and customer segmentation

• Crafted value proposition and GTM strategy

• Conducted competitor analysis and SWOT

• Co-developed investor deck and narrative storytelling

📎 Resources

Pitch Deck | MRD Report | PRD Document

💭 Reflections

Designing for a vulnerable population taught us that accessibility and empathy aren't secondary features — they are the product. ElderTend was more than a class project — it was an opportunity to build something meaningful, with real-world impact.